For ten years, I was responsible for design, art direction, and communication at the family business, dedicated to the production of extra virgin olive oil in the Tiétar Valley (Ávila), which remained active for almost five decades.
My work coincided with the generational handover, an especially significant moment during which I led the modernisation of the brand and the business: from branding, packaging, and signage, to web design and its subsequent conversion into e-commerce, as well as organising and attending national events and trade fairs. My work consolidated the company’s visual and communicative identity, integrating tradition and modernity, and projecting it towards new audiences and markets.
