Care with confidence and peace of mind
An app designed to make it easier to hire care professionals, manage their work, and communicate with family members.
Context
CuiCo was created as a solution for people who need support in caring for relatives or managing tasks related to their wellbeing. It allows users to create task lists, monitor progress in real time, and keep the entire circle of trust informed, providing peace of mind and a sense of security.
The project began in January 2020 as part of the UX/UI Design Bootcamp at UXER School, where we applied Human-Centred Design, Design Thinking, Lean Startup and Agile methodologies in a team with David Esperanza, Paco Montero, Álvaro Pérez and Marta Torres.
Data clustering.
Process
Thanks to my previous experience as a designer and journalist, I contributed particular value to the research, design, interaction and content stages:
- Qualitative research, synthesis of insights, and definition of design opportunities.
- Information architecture design and mapping of key task flows.
- Wireframe design and high-fidelity prototyping.
- Writing interface copy to strengthen tone, clarity and comprehension.
- Usability testing and prioritisation of improvements based on findings.
Ten in-depth interviews were conducted with two key user profiles –those who need help or care, and those who provide it, either professionals or family caregivers–. These revealed crucial insights:
- High levels of dependency, limited access to existing solutions and technological barriers.
- Lack of trust and peace of mind as a major concern: family members doubted the reliability of carers, while professionals felt their work was undervalued.
These findings led us to focus the design on the person managing the care, aiming to reduce uncertainty and build trust, ensure visibility of the carer’s work and enable efficient communication between both parties. We centred on the User Persona and mapped the Customer Journey of Noelia, the user seeking professional help to manage the care of a family member.
User Persona of Noelia, the user we decided to focus on.
Customer Journey Map of Noelia.
Ideation and prototyping
The identified problems were turned into design opportunities through co-creation sessions using techniques such as Brainstorming, Crazy 8’s, Storyboarding, Idea Canvas and Solution Sketch.
We generated ideas, prioritised solutions, and defined the app’s main user flows with three key goals: validating the carer’s work, keeping the circle of trust informed, and building mutual confidence. Main flows included:
- Creating a new event with a task list.
- Managing tasks.
- Reviewing and rating performance.
The information architecture was designed to ensure a clear, uncluttered interface. Regarding branding, the words Care and Trust (in Spanish, Cuidado y Confianza) were combined to create the name CuiCo, paired with a colour palette that conveys calmness, optimism, and empathy.
Images from brainstorming, Crazy 8s and storyboarding.
Testing and results
Participants tested the initial prototype to assess clarity, interaction, and understanding of the main flows. They confirmed that real-time task tracking was essential, while also identifying areas for improvement in evaluation and communication.
Iterations focused on simplifying screens, adjusting the frequency of evaluations, enabling two-way communication, reorganising task lists, and adding reminders.
Users recognised CuiCo’s real value: a combination of efficient management and trustworthy communication, validating its value proposition: “Find the best professional to care for your family and manage their tasks effortlessly, offering you peace of mind and confidence.” Main benefits:
- Transparent hiring and management of care professionals.
- Real-time monitoring of work.
- Reduced uncertainty and improved communication with the circle of trust.
- Mutual trust between carers and families.
Sketches of the prototype on paper and interactive versions.
Learnings
CuiCo reinforced my conviction in the UX/UI design process, its power to connect real human needs with solutions that deliver satisfaction and emotional wellbeing. This experience strengthened my ability to lead research and collaborate in multidisciplinary teams; I learned to prioritise insight-based decisions, balance the needs of multiple user types, and transform complex problems into intuitive, trustworthy products.
The four onboarding screens of CuiCo.
Screens for category filters, creating a new task list, real-time task progress and emergency alerts.
Read the full UX Case Study on Medium (in Spanish)
